Everybody talks about sustainability. It’s a hot topic within the horticultural industry, rightly so if you ask us. Let’s see what role sustainability plays in horticulture around the globe.
In the dynamic world of horticulture, where quality and efficiency are at the core of the activities, professional growers increasingly recognize the vital role of sustainability in shaping the industry’s future. With this article, we’ll explore the importance of sustainability – in many forms. Watch the video at the center of this article to hear the insights of some of our customers; experienced professional growers with varying cultivation backgrounds. These growers share their perspectives on sustainability, explaining what it means to them and how they integrate sustainable practices into their cultivation methods.
The growing importance and presence of sustainability
Sustainability is not just a “buzzword”; it has become a cornerstone in the horticultural industry. As the global population continues to rise, the demand for fresh, high-quality produce escalates, placing greater pressure on growers to adopt environmentally friendly and socially responsible practices. The demand rises, while scarcity of resources like water, eligible land, and raw materials continues to grow. By focussing on efficient use of materials, and efficient growing methods – in other words, by making sure that growing media and methods are fit for purpose, our industry can ensure a green and strong future.
To provide a firsthand account of the commitment to sustainability within the horticultural community, we’d like to share this video featuring our customers, professional growers who all show dedication to sustainable practices in their own companies. Each grower discusses their unique perspective on sustainability and shares valuable insights into the measures they employ and the innovations they have developed to minimize environmental impact, increase efficiency, and maintain social well-being.
Look at this video to see how it’s done in different places in the world!
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Check this article we published earlier if you’d like to learn more about the “second-life” project that strawberry grower Jan van Genderen refers to. If you’re interested in reading more about our latest, sustainable innovation in mushroom casing soils, please refer to this article.
Don’t hesitate to contact our experts if you’d like to discuss sustainability in your cultivation site, or check our company website if you’d like to learn more about the sustainability view of Kekkilä-BVB as a company.
A special thanks to all growers who contributed to this video:
- Rindi Bristol from Whole Leaf
- Bjorn van Megen from EuroTree
- Jan van Genderen from Royal Berry
- Gerard Sikes from Sikes Mushrooms
- Dimitri Oosterwijk from Beekenkamp Plants
- Juan Pablo Bentín from Family Farms
- Matthijs Woestenburg from Gitzels Young plants
- Martin Willemsen from Gipmans Young Plants
- Bart Jansen from CoBaplant